Eilat Presents The World’s First Sunscreen Formulated To Nourish Endangered Coral Reefs

Avatar photo
Business Intelligence

‘Reef Relief’ to help turn the tide on coral bleaching

EILAT, Israel, April 29, 2023 /PRNewswire/ — Eilat, the resort city of the State of Israel, is presenting the world’s first sunscreen that is scientifically formulated not only to protect the skin from UV rays but to feed and nourish endangered coral reefs. 

 

Eilat is home to the ecological wonder of the planet’s northernmost shallow-water reef and passionate about protecting it and other coral reefs. Coral is facing serious threats from climate change, pollution, and other human activities, with an estimated 14,000 tons of sunscreen ending up in the world’s oceans every year. As many as 80% of ordinary sunscreens contain chemicals that contribute to coral bleaching and dying reefs.

While some manufacturers have begun to remove harmful chemicals like Oxybenzone, Reef Relief goes further than any other sunscreen on the planet to protect coral reefs and help them thrive.

Marine and skincare specialists have developed a new formulation based on a non-nano, titanium-dioxide-based, mineral sunscreen. The base formula is ecocert compliant and has undergone extensive aquatic safety testing, to include c. elegans, freshwater fish, saltwater fish and coral larvae.  The added reef nourishing formula is a bespoke blend of FDA-compliant trace minerals used by coral farmers to feed and support healthy growth in coral.

Giovanni Giallongo, Marine Biologist at the Ben Gurion University of the Negev in Eilat, said, “The development of a sunscreen that not only doesn’t harm coral, but has the potential to feed and nourish our reefs, is an important step towards protecting and preserving our oceans. Reef Relief could feed into the health of communities underwater and on land.”

Reef Relief sunscreen also presents to the world another first, a brand-new certification – not just SPF, but RPF:  Reef Protection Factor.

An increasing number of products claim to be ‘reef-friendly’ or ‘reef-safe’, but there is a lack of regulation in this area which means that consumers are easily being misled. It’s hoped that the new RPF marque will become an industry standard and spread beyond Israel, worldwide, helping consumers make responsible choices.

Giallongo added, “This is a way of identifying sunscreen that truly cares for coral. An RPF marque as an industry standard: this could be game-changing.”

The State City of Eilat is committed to environmental sustainability and has proven a fertile ground for R&D into aquaculture, biotechnology and renewable and sustainable energy.

This latest initiative, it is hoped by Eilat, will help protect one of our planet’s most precious ecosystems, while attracting newly eco-conscious tourist visitors to explore the stunning Red Sea reefs in areas like their Coral Beach Nature Reserve and Dolphin Reef. Reef Relief is currently undergoing consumer trials.

For more information about Reef Relief, please visit www.reefreliefsunscreen.com or www.eilat.city/en

 

 

SOURCE The City of Eilat

相關文章

澳門行政長官賀一誠祝賀《澳門商業雜誌》成立二十周年

《澳門商業雜誌》和本集團Project Asia Corporation於本周五(5月24日)舉辦酒會,慶祝成立20周年。 澳門行政長官賀一誠致函《澳門商業雜誌》,對雜誌成立二十周年表示祝賀。

首季零售業銷售額按年減少12.5%

澳門統計暨普查局資料顯示,今年第1季零售業銷售額按年減少12.5%至207.1億澳門元,主要是因為去年首季經濟活動復常,消費需求集中釋放而形成高比較基數所致。

政府要求社團辦橫琴旅行團刺激澳門消費

當局敦促澳門社團利用特區政府最新推出的資助和電子消費券計劃,推廣橫琴旅遊,提振澳門城市經濟。

【總監之言】我們

引用Tomasi de Lampedusa的一句名言:為了有所改變,我們必須讓一切保持原狀。 

與新時代一同崛起

二十載風雨兼程,改變的不僅僅是澳門。我們改變了,世界也改變了。二十年前,澳門正沉醉於博彩市場開放初期帶來的興奮,這一決定最終成功將小城打造成世界頂尖的博彩中心,投注量及營運商和政府收入均領先行業。

行政長官:2023年博彩業佔本地生產總值36.2%

行政長官賀一誠週日表示,2023年博彩業佔本地生產總值(GDP)的36.2%,符合政府設定的經濟多元化目標。