Behind Mitra Bukalapak’s Success in Harnessing the Power of Indonesia’s Micro Businesses

Avatar photo
Business Intelligence

JAKARTA, Indonesia, May 3, 2023 /PRNewswire/ — Mitra Bukalapak, an online-to-offline (o2o) player and a subsidiary of Indonesian tech company Bukalapak (“IDX:BUKA”) is a platform that offers end-to-end solutions for mom-and-pop stores (warungs).

The company has disrupted the business model of warungs, which are often constrained by limited product offerings and lack of resources required to scale up. After utilizing the Mitra Bukalapak app, warung owners have enjoyed a significant increase of up to 3 times in income.

Mitra Bukalapak significantly boosted the overall revenue of BUKA and in Q1 2023, Mitra Bukalapak accounted for 46% of Bukalapak’s Total Processing Value (TPV). This upward trajectory is accompanied by the increase in numbers of registered small businesses in Mitra Bukalapak, from 13.1 million at the end of March 2022 to 16.8 million at the end of March 2023.

A study conducted by Nielsen in November 2022 reported Mitra Bukalapak has accomplished a 57% penetration rate among mom-and-pop stores using o2o platforms, making it the leader in the o2o market.

The growth was driven by an improvement in the product mix and a greater variety of service offerings to the Mitras. They can sell over 42 types of virtual products and financial services, from phone credit top-ups and money transfers to game vouchers and train tickets. This offering does not only help warungs gain capabilities of modern retailers, but also empowers them to act as financial inclusion agents in their communities.

Going beyond helping warung owners attain financial success, Mitra Bukalapak also instills a growth mindset that inspires them to continuously think ahead as entrepreneurs.

“Our approach goes beyond providing technology and one-time promotional programs for Mitras. We created regular educational sessions that cultivate a growth mindset and entrepreneurial spirit among our Mitra community members. The community boasts 130,000 members from across the country. These members get to join our gathering events where they can meet fellow warung owners, build their own network, and learn from each other. We strongly believe that peer learning would be the most effective way for these micro business players to get inspired and achieve success,” said Howard Gani, CEO of Mitra Bukalapak.

Following the success of creating impacts on warungs, Mitra Bukalapak seeks to extend the solutions to other verticals that share similar pain points with warungs.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/behind-mitra-bukalapaks-success-in-harnessing-the-power-of-indonesias-micro-businesses-301814279.html

SOURCE Bukalapak

相關文章

澳門行政長官賀一誠祝賀《澳門商業雜誌》成立二十周年

《澳門商業雜誌》和本集團Project Asia Corporation於本周五(5月24日)舉辦酒會,慶祝成立20周年。 澳門行政長官賀一誠致函《澳門商業雜誌》,對雜誌成立二十周年表示祝賀。

首季零售業銷售額按年減少12.5%

澳門統計暨普查局資料顯示,今年第1季零售業銷售額按年減少12.5%至207.1億澳門元,主要是因為去年首季經濟活動復常,消費需求集中釋放而形成高比較基數所致。

政府要求社團辦橫琴旅行團刺激澳門消費

當局敦促澳門社團利用特區政府最新推出的資助和電子消費券計劃,推廣橫琴旅遊,提振澳門城市經濟。

【總監之言】我們

引用Tomasi de Lampedusa的一句名言:為了有所改變,我們必須讓一切保持原狀。 

與新時代一同崛起

二十載風雨兼程,改變的不僅僅是澳門。我們改變了,世界也改變了。二十年前,澳門正沉醉於博彩市場開放初期帶來的興奮,這一決定最終成功將小城打造成世界頂尖的博彩中心,投注量及營運商和政府收入均領先行業。

行政長官:2023年博彩業佔本地生產總值36.2%

行政長官賀一誠週日表示,2023年博彩業佔本地生產總值(GDP)的36.2%,符合政府設定的經濟多元化目標。