Radisson Hotel Group expands partnership with SM Hotels & Conventions Corp.; signs Master Development Agreement to reach 20 hotels in the Philippines by 2028

Avatar photo
Business Intelligence

Signing of Master Development Agreement builds on decade-long partnership with six hotels in operation with further plans to launch 14 new hotels across the country

MANILA, Philippines, May 5, 2023 /PRNewswire/ — Radisson Hotel Group has embarked on the latest phase of its expansion strategy in the Philippines, with the signing of a Master Development Agreement for the Park Inn by Radisson brand, with SM Hotels & Conventions Corp. (SMHCC) for 14 new hotels across the country over the next five years, taking their total targeted portfolio with Radisson Hotel Group, to 20 hotels by 2028.

SMHCC develops and manages the hotel and convention properties of SM Prime Holdings, Inc. (SMPH), one of the largest integrated property developers in Southeast Asia. This latest agreement builds on the long-term partnership between these two forward-thinking companies, which commenced in November 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.

As part of the strategic alliance, both Radisson Hotel Group and SMHCC drive the expansion of its Philippines portfolio through the Radisson Blu, Radisson and Park Inn by Radisson brands, which will be built alongside its integrated property developments with SM Malls. This growth will be primarily fueled by the Park Inn by Radisson brand, where SMHCC has the exclusive development rights for a five-year term to expand the brand into key tier 1 to 3 markets across the nation.

Park Inn by Radisson is the group’s midscale to upper midscale brand that offers owners a value engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces and well-equipped amenities that helps guests Feel Good.

The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao, which recently celebrated its 10th anniversary. In the past decade, five Park Inn by Radisson hotels have opened their doors, introducing this contemporary brand to key urban centers including Bacolod City, Clark, Davao City, Iloilo City and Quezon City.

Under current development is the 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027, providing a diverse range of accommodation for travelers visiting the Central Visayas region’s largest city. The properties will be part of an integrated development adjacent to the cutting edge SMX convention centre and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter tall Seaside Tower and a church.

Elie Younes, Executive Vice President and Global Chief Development Officer, Radisson Hotel Group, said: “At Radisson Hotel Group, we believe in long term partnerships based on trust, responsibility and accountability; this is why two-thirds of our owners have more than one hotel with us. We are grateful to extend this landmark partnership with SMHCC today, which underscores our shared vision to offer relevant products by delivering innovative brands that cater to the ever-evolving needs of travelers in the Philippines. We thank them for their continued trust.”

Ramzy Fenianos, Chief Development Officer, Asia Pacific, Radisson Hotel Group, said: “Our partnership with SM Hotels & Conventions Corp. is a mutually beneficial relationship that has changed the hospitality landscape in the Philippines by pairing our popular accommodation with world-class business, retail and leisure facilities. This collaboration has stood the test of time and we are delighted to embark on the latest phase of our expansion, which will offer outstanding opportunities for our diverse portfolio of brands in the Philippines while creating shareholder value to our trusted partners.”

Ms. Peggy Angeles, Executive Vice President, SM Hotels & Conventions Corp., commented: “SMHCC’s long-time partnership with the Radisson Hotel Group will be further strengthened with this agreement and reflects a strong mutual intent to grow the brand in the country. We are certain that this new milestone between SMHCC and RHG will complement the vibrant tourism landscape locally and set a new benchmark in the hospitality industry. As the owner of the Park Inn by Radisson hotels in the Philippines, SMHCC looks forward to benefitting from RHG’s vast global resources, which has made it one of the most progressive hotel companies in the world.” 

Alongside its ambitious growth in the Philippines, Radisson Hotel Group and SMHCC are dedicated to a sustainable future, built on a commitment to become Net Zero by 2050 through the development of certified green hotel buildings, increasing the use of renewable energy and driving sustainable hotel operations.

Both companies will jointly drive the adoption of the Hotel Sustainability Basics, the world’s new trusted standard for essential hotel sustainability, which was launched in Manila last year, by the World Travel & Tourism Council, where Radisson Hotel Group was represented alongside 70 leading hotel groups, destinations and stakeholders. 

In addition to its Net Zero commitment, Radisson Hotel Group offers unique solutions to make sustainable hotel stays easy such as 100% carbon neutral Radisson Meetings, and the ability to offset the carbon footprint through Radisson Rewards. Dozens of individual properties have won green awards in recent years, and EcoVadis honored Radisson Hotel Group with the Silver award for sustainable supply chain practices across its brands. 

To learn more about Radisson Hotel Group in the Philippines, please visit www.radissonhotels.com/en-us/destination/philippines.

ABOUT RADISSON HOTEL GROUP

The Radisson family of brands can be found around the world in more than 120 countries, with currently over 1,700 hotels in operation and under development. Radisson Hotel Group operates the business in EMEA and APAC with over 1,100 hotels in operation and under development. The international hotel group is rapidly growing with a plan to double the portfolio by 2025. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

The Radisson family of brands portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels. 

Radisson Rewards is Radisson Hotel Group’s loyalty program, which delivers an elevated experience that makes Every Moment Matter. As the most streamlined program in the sector, members enjoy exceptional advantages and can access their benefits from day one across a wide range of hotels in Europe, Middle East, Africa, and Asia Pacific. 

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral. 

At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics. 

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol. The Safety Protocol is an integral part of Radisson Hotel Group’s Safety and Security program ensuring we always care for our guests and team members. 

For more information, visit our corporate website. Or connect with Radisson Hotels on: 

LinkedIn | Instagram | Twitter | Facebook | YouTube 

About SM Hotels and Conventions Corp. (SMHCC)

SM Hotels and Conventions Corp. (SMHCC) was established in April 2008 with the primary purpose of developing and managing the hotel and convention properties of SM Prime, one of the largest integrated property developers in Southeast Asia. SMHCC is guided by its mission to be the leading hotel and convention company in the Philippines and its vision to build and operate hotels and convention centers that take pride in Filipino warmth and hospitality.

SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years. It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry.

Currently, the SMHCC portfolio is comprised of nine (9) hotel properties with a combined inventory of more than 2,200 rooms and over 42,000 sqm. of leasable convention space. The list of properties under SMHCC includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls.

For more information, please visit https://smhotels.com.ph/

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/radisson-hotel-group-expands-partnership-with-sm-hotels–conventions-corp-signs-master-development-agreement-to-reach-20-hotels-in-the-philippines-by-2028-301816192.html

SOURCE Radisson Hotel Group

相關文章

“抖音”能否提升人們的出行意願?

一項新的研究顯示,目的地推廣人員可以巧用短視頻平台日益普及的東風,提升消費者前往特色地點旅行的意願。 

【特刊】娛樂場:市場佔有率變化

回到2004年5月,隨著澳門迎來首家外資娛樂場開幕,博彩業開放改革成績亮眼。澳門金沙在澳門半島隆重開幕,拉開了黃金年代的序幕,路氹金光大道和嶄新的綜合度假村模式迅速佔據了中心舞台。作為澳博的前身,澳娛多年的壟斷經營被多元格局所取代,六家營運商和多個第三方運營的“衛星”場(大多數在澳博牌照下運營)各據一方。 

澳門端午假期首兩日迎入境旅客259,308人次

根據澳門治安警察局提供的數據顯示,澳門在端午節三天連假的前兩日共錄得入境旅客259,308人次。

香港輿論和社會各界:京港滬港夕發朝至高鐵為香港帶來新機遇

新華社香港6月5日電(記者王茜)廣深港高鐵香港段將引進臥鋪動車組列車,並於6月15日起開通來往香港西九龍站及北京西站、上海虹橋站的夕發朝至列車班次。香港輿論和社會各界對中央這一惠港新措施表示熱烈歡迎,期盼香港能抓住由此帶來的新機遇。

端午假期拱北口岸日均客流量預計達32萬人次

國家移民管理局預測,2024年端午假期毗鄰港澳陸路口岸通關流量將持續增長,珠海拱北、青茂、港珠澳大橋口岸日均出入境人員預計將達到32萬、10.5萬、10.1萬人次。

澳門四月居民存款及貸款上升

澳門金融管理局發佈的統計數據顯示,4月居民存款按月增加0.1%至7,251億澳門元,本地私人部門貸款按月下跌0.9%至5,324億澳門元。