Coupang Is No. 1 Most Downloaded Free App in Taiwan

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Business Intelligence

First-time customers could enjoy 30% off on Rocket Delivery including diapers, wipes, formula and daily consumables 

TAIPEI, May 12, 2023 /PRNewswire/ — Coupang, one of the biggest e-commerce retailers in Asia, today announced that it was the most downloaded free app in Taiwan in April across both iOS and Android (excluding gaming), overtaking other popular apps such as Google, TikTok, and Facebook. As of today, Coupang continues to occupy the position.

“We are entering a new era of global trade, and digital transformation has become a necessary element in creating the future of commerce. Coupang’s most affordable prices, fast delivery service, and wide selection are strongly resonating with Taiwanese customers.” said Peter W.J. Huang, Secretary General of Importers and Exporters Association of Taipei.

In October 2022, Coupang launched Rocket Delivery trial run which offers customers free next-day delivery on orders of TWD 490 or more for a wide selection of items at affordable prices, and it has quickly become popular among Taiwanese parents for its fast and reliable deliveries of trusted baby brand products and other items. Meanwhile, Rocket Overseas offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond for orders of TWD 690 or more, without the large markups typically charged by importers.

“It’s been six months since Coupang launched its Rocket Overseas and Rocket Delivery trial run service nationwide in Taiwan. We’re thrilled to see that more and more customers are downloading our app and trying our services. We will continue striving to wow customers and create the best retail experience across Taiwan.” Said Aaron Hsu, Coupang Taiwan Growth Marketing Lead.

30% off promo for all first-time customers on Rocket Delivery.

Coupang currently runs a limited time promotion of 30% off, up to NTD 300 discount for all first-time customers to purchase on Rocket Delivery, with no threshold of order amounts. One customer that is allowed to register one Coupang account for personal consumption use can enjoy such one-time discount.

About Coupang

Coupang is one of the largest e-Commerce retailers in Asia, with a mission to revolutionize the everyday lives of its customers and create a world where people wonder, “How did we ever live without Coupang?” Coupang offers a variety of services, including same-day and next-morning delivery of general merchandise and groceries, delivery of prepared foods through Coupang Eats, and video streaming through Coupang Play. Coupang is headquartered in the United States, with operations and support services performed in markets including South Korea, Taiwan, Singapore, and Mainland China.

For more information about Coupang Taiwan, visit our website: https://www.tw.coupang.com/ 

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SOURCE Coupang

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