Abu Dhabi Motorsports Management and Flash Entertainment join forces to form an events, entertainment, and venue management powerhouse

Avatar photo
Business Intelligence

Global ambitions set as ‘Ethara’ is launched in Abu Dhabi

ABU DHABI, United Arab Emirates, May 16, 2023 /PRNewswire/ — Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) have officially integrated their activities and operations, combining the complementary expertise of the two entities to launch a new powerhouse that will shape the future of events, entertainment, and venue management throughout the Middle East and beyond.

The company has been named ‘Ethara’ – meaning ‘thrill’ in Arabic – and launches today (May 15). Its ambition is to shape the untapped and unique opportunities in the live events space while continuing to deliver growth that has firmly positioned the Middle East on the global entertainment stage.

Ethara is led by Saif Al Noaimi, formerly the CEO of Abu Dhabi Motorsports Management and Board Member of Flash Entertainment, who will bring his proven leadership to drive commercial expansion across new markets.

Al Noaimi, CEO of Ethara, said: “By combining our strengths, we are perfectly positioned to make memorable moments that matter. By integrating the activities and operations of two of Abu Dhabi’s pioneering entertainment and event management titans, Ethara will further establish the Emirate as an economic engine in the entertainment, event management, and sports industries, locally, regionally, and internationally.”

He added: “We have an unrivalled wealth of expertise, experience, knowledge and skills, which will propel Ethara’s success far beyond what either company could achieve alone – all powered by world-class creativity and innovation.”

ADMM and Flash have collectively conceptualised, produced, promoted, and delivered over 700 major events to more than 16 million fans in the 15 years since their inception. These events have included the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Concerts, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asian Cup, NBA Abu Dhabi Games, UFC, national celebrations and festivals, as well as many more spanning sport, music, culture, entertainment, corporate, and MICE events.  

Ethara welcomes the teams from both organisations under the new entity across offices in Abu Dhabi, Dubai, and Riyadh. Through the combination of expertise, Ethara will now seek to drive reach through an innovative approach to technology and future-focused ambitions across key markets.

“Ethara provides an exceptional platform to realise our collective potential and create experiences of the future, today,” said Al Noaimi. “Ethara is a people-first event, and entertainment powerhouse that promotes and delivers best-in-class experiences.”

Ethara will continue to manage and oversee an impressive portfolio of assets, including: Etihad Park, the region’s largest open air venue; Etihad Arena, the Middle East’s largest indoor multi-purpose, state-of-the-art entertainment venue; Abu Dhabi’s iconic Formula 1® circuit, Yas Marina Circuit; along with the Yas Conference Centre, offering versatile conference, meeting and events spaces with stunning Yas Island views.

The company will also nurture and enhance existing relationships with local and international partners, which have been established since the inception of both organisations, as well as creating new partnerships that will see future, first-to-market events, ideas and activations.

SOURCE Ethara

相關文章

澳門大學預測2024年澳門GDP增長16.8%

澳門大學發表2024年澳門宏觀經濟修訂預測,預計澳門今年地區生產總值增長16.8%,恢復至2019年水平的94.5%。

澳門2月新批核住宅按揭及商用物業貸款均下跌

澳門金融管理局4月11日發佈的統計數據顯示,2024年2月新批核的住宅按揭貸款按月下跌 42.5%至 6.9 億澳門元。

第十二屆旅博會將於4月26日揭幕

第十二屆澳門國際旅遊(產業)博覽會將於4月26日至28日舉行,今屆旅博會以“相匯旅博 相聚商機”為口號,招聚海內外旅遊及相關業者來澳參與。截至目前,參展商有超過600家,買家約500位,展位超過1,300個。

探索線上演唱會動態

澳門旅遊學院研究人員探討消費者決定“參與”線上演唱會的動機,並為優化此類活動提供了指引。 

澳門總體失業率維持2.2%,本地居民失業率為2.8%

澳門統計暨普查局資料顯示,2023年12月至2024年2月期間,澳門總體失業率為2.2%,本地居民失業率為2.8%。

澳門2月綜合物價按年升1.46%

統計暨普查局表示部份升幅是由於今年農曆新年在2月,而去年則在1月,物價在農曆新年期間普遍較高所引致。