Lazada Unveils LazzieChat, the First eCommerce AI Chatbot of its Kind in SE Asia

Avatar photo
Business Intelligence

LazzieChat intelligently responds to users’ questions and acts as personal shopper, provides personalized suggestions and product recommendations to help users optimize their shopping experienceService now available in Singapore, the Philippines and Indonesia

SINGAPORE, May 25, 2023 /PRNewswire/ — Lazada Group has released LazzieChat, the first eCommerce AI chatbot of its kind in Southeast Asia powered by OpenAI ChatGPT technology in Azure OpenAI Service. LazzieChat can answer users’ shopping queries on the Lazada platform to provide an engaging, informed and personalized shopping experience.

“Lazada is one of the first Southeast Asian eCommerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth,” said Howard Wang, Chief Technology Officer, Lazada Group. “Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone.”

“By combining the scale and power of Microsoft Azure OpenAI Service with the breadth of Lazada’s consumer reach, this collaboration will transform the shopping journey for Lazada’s customers, sellers, and brands. We’re excited to help Lazada welcome a new era of retail innovation with Microsoft Cloud. By adopting artificial intelligence, Lazada will deliver personalized recommendations, enhance the customer experience, provide faster customer assistance, and transform the buying experience in APAC,” said Diomedes Kastanis, CTO for Microsoft in Asia Pacific.

LazzieChat is especially useful for fast-moving consumer goods categories such as fashion and beauty which are among the top items purchased on Lazada. Brands and sellers on the Lazada platform can also benefit from LazzieChat as it helps increase product visibility, and is available around the clock.

LazzieChat leverages Lazada’s own AI technology and platform, complemented by the natural language capabilities of Azure OpenAI Service. It can understand and respond to queries in a natural manner, and suggest relevant products or topics that may interest the user. It can also look up product descriptions and link products available on Lazada directly in the chat console so users can be informed and shop quickly and conveniently with confidence.

Named after Lazada’s friendly lion mascot, Lazzie, LazzieChat is available in English in Singapore, the Philippines, and Indonesia markets, with the latter also receiving a Bahasa Indonesia version. More languages will be rolled out in due course. LazzieChat can be accessed by swiping down on the Lazada app homepage.

While LazzieChat’s algorithms adhere to Lazada’s trust and safety policies, Lazada also recognizes that there are challenges that come along with the ongoing development of natural language chatbots. Lazada is continuously optimizing LazzieChat’s algorithms to recognize inappropriate content so it can respond accordingly and responsibly to user queries. LazzieChat’s AI is always learning and will keep improving as user interaction increases.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 11 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

With a vision to achieve USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/lazada-unveils-lazziechat-the-first-ecommerce-ai-chatbot-of-its-kind-in-se-asia-301833175.html

SOURCE Lazada Group

相關文章

李偉農稱澳門經濟適度多元策略為中葡企業提供機遇

澳門經濟財政司司長李偉農在今日開幕的中國—葡語國家經貿合作論壇(澳門)第六屆部長級會議企業家大會上表示,澳門的經濟適度多元發展策略將為中葡企業提供更多發展機遇。

【時事評論】投資多元化!

3月初,隨著北京人民大會堂燈光逐漸暗淡,赴京出席“兩會”的代表們踏上了返程的旅途。“兩會”明確提出澳門特區在國家發展大局中承擔的責任,並旋即在媒體中引起共鳴:有效落實並加快城市經濟適度多元發展,與澳門特別行政區近年來反復強調的經濟政策不謀而合。

【息息相關】無人機任務

一名本地工程師有份創立的科技新創企業正著手推出自動駕駛無人機解決方案,協助本地建築工程完成檢測檢驗任務。這項創新方案將為娛樂場綜合度假村、老化或破舊物業等不同類型的建築提供一個更安全、更有效且更具成本效益的檢測替代方式。 

澳門大學預測2024年澳門GDP增長16.8%

澳門大學發表2024年澳門宏觀經濟修訂預測,預計澳門今年地區生產總值增長16.8%,恢復至2019年水平的94.5%。

澳門2月新批核住宅按揭及商用物業貸款均下跌

澳門金融管理局4月11日發佈的統計數據顯示,2024年2月新批核的住宅按揭貸款按月下跌 42.5%至 6.9 億澳門元。

第十二屆旅博會將於4月26日揭幕

第十二屆澳門國際旅遊(產業)博覽會將於4月26日至28日舉行,今屆旅博會以“相匯旅博 相聚商機”為口號,招聚海內外旅遊及相關業者來澳參與。截至目前,參展商有超過600家,買家約500位,展位超過1,300個。